Reddit Overtakes TikTok in the UK as Search and Gen Z Fuel Rapid Growth

Reddit has overtaken TikTok as Britain’s fourth most visited social media platform, driven by search algorithms and Gen Z users.
The platform now reaches three in five UK internet users, up from one third in 2023, according to Ofcom.
Growth is strongest among users aged 18 to 24, with more than three quarters visiting the site.
The UK is now Reddit’s second largest market globally, behind the United States.
A Google algorithm update prioritising forum content significantly increased Reddit’s visibility in search results.
Licensing deals with Google and OpenAI further boosted traffic through AI-generated search summaries.
Younger users increasingly seek human opinions on topics such as parenting, skincare, and sport.
More than half of Reddit’s UK users are women, reshaping the platform’s audience profile.
Despite wider adoption, confrontational exchanges remain part of Reddit’s moderated community culture.