Sky has put 900 UK roles at risk as it restructures to compete with US streaming services, with around 600 expected to be cut and 300 redeployed. The latest reductions affect technology, product, and corporate teams following the launch of Sky Glass and Sky Glass Air.
Since early 2023, Sky has cut nearly 3,500 roles while shifting away from traditional satellite pay-TV toward internet-based products like Sky Glass and Sky Stream, which now account for over 90% of new subscriptions. The cuts return the workforce to around 23,000, similar to levels when Comcast acquired the company in 2018.
Sky said it is investing in digital-first services, content, and product performance to strengthen its market position. Earlier this year, it reduced jobs in customer service centers and installation teams as demand for plug-and-play streaming grew.
A recent deal with Warner Bros Discovery will make HBO Max available via Sky, ending its exclusive rights to HBO programming.